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Drizly Uses Personalization to Target Alcohol Buyers
Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments. Drizly offers home delivery within 20 to 40 minutes of wine, beer and...
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How Companies Are Marketing with Virtual Reality
Recently, Piper Jaffray Cos., an investment bank and asset management firm, said virtual reality will be the “next mega tech theme” and grow into a market worth $60 billion in 10 years. If marketers...
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The Future of Marketing Automation
As marketing automation enters an exciting third stage of development, it represents more than an advancing technology—it reflects the evolution of marketing and sales. In today’s mobile era, consumers...
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How Mobile Measurement is Changing Brand and Agency Relationships
As advertising has evolved, the relationship between brands and agencies has naturally undergone a significant evolution as well. Technology and the proliferation of user data has primarily driven this...
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Mobile App Is Smooth Sailing for Princess Cruises
A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback. The Princess@Sea app first launched on one ship...
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Are you Fruity or Floral? Sephora Wants to Know
Love Relentlessly, a new fragrance from Tory Burch We’ve all passed through the cosmetics/fragrance counters in a Macy store or other major retailer only to have a pleasant-looking person standing by...
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